OnePlus exits US and European markets
Sad days.
OnePlus and Oppo are jointly announcing that the former will no longer launch new devices in Europe and North America. The companies are framing it as a new "strategic focus" and wouldn't explicitly state where (or whether) OnePlus will continue to launch products.
Oppo says the decision will fold in OnePlus's capabilities, technologies, and product philosophy – OnePlus co-founder Peter Lau recently rejoined Oppo as chief product officer. The two companies have shared hardware, software, and even suppliers over the years, so it's not a huge shake-up on the corporate side.
I’ll never forget one of my first tech CEO/founder interviews was with Carl Pei, published at Fortune.
Well, I can’t say I’m surprised by the news. But I can say I’m saddened. OnePlus has consistently made solid hardware and I always admired the company’s take on Android.