Apple's new business platform is free and launches April 14

I'm really hoping there isn't a hidden catch to Apple Business.

Apple's new business platform is free and launches April 14
Image courtesy of Apple, Inc.

Apple Newsroom, last week:

Apple today announced Apple Business, a new all-in-one platform that includes key services companies need to effortlessly manage devices, reach more customers, equip team members with essential apps and tools, and get support from experts to run and grow efficiently and securely. Apple Business features built-in mobile device management, helping businesses easily configure employee groups, device settings, security, and apps with Blueprints to quickly get started. In addition, customers can now set up business email, calendar, and directory services with their own domain name for seamless and elevated communication and collaboration.

The word "free" doesn't appear in the main text of the press release. Instead, Apple tucked it into the Pricing and Availability section at the bottom, confirming business users get access to mobile device management (MDM), along with hosted email, calendar and directory services. And it's free.

Of course, that's likely with the base 5GB iCloud storage allotment. But, free is free.

Right now, the Sips & Pies email running through my iCloud+ Custom Domain. I've been tempted to switch it over to Fastmail so it's a standalone account and not directly intertwined with my personal inbox, but I haven't wanted to pay yet another subscription.

Now it looks like I'll be giving Apple Business a try when it launches on April 14 – as long as there isn't some sort of gotcha hidden in the fine print somewhere.

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